Ecobank renews partnership with APO Group
New contract highlights APO’s reputation as the preferred supplier of news distribution solutions for Africa’s most influential brands and businesses
This deal highlights the fact that many of the most influential companies in Africa are putting their trust in APO to get their stories to the audiences that matter
APO Group (www.APO-opa.com), the leading media relations consultancy for Africa and the Middle East, is delighted to announce a new contract with the biggest independent Pan-African banking group Ecobank (www.Ecobank.com).
The new deal will support Ecobank and Ecobank Foundation (http://EcobankFoundation.org) in optimizing the awareness of their activities across Africa which are: providing vital support to Global Fund malaria programs both through financial contributions and by catalyzing engagement from like-minded organizations; strengthening financial management capacity programs; offering innovative solutions to financial challenges: Ecobank advocates for the mission of its implementing partners by engaging the bank’s customers and employees in awareness campaigns on, for example, World AIDS Day, World Malaria Day and World TB Day.
The Ecobank Group has a presence in 36 African countries, and employs over 20,000 people in more than 1,200 offices. With a reputation for digital innovation, research and technology, Ecobank provides a full suite of financial services to businesses, governmental organisations and individuals. It has won awards for supporting small to medium-sized companies in African developing nations, and has been influential in bringing mobile banking to many African consumers for the first time.
Effective immediately, APO will be responsible for all Ecobank’s press release and corporate content distribution. As well as hosting all releases on their Africa Newsroom’s press office (http://APO.af/xsWXfZ), Ecobank will have access to APO’s Africa Wire®, the only dedicated newswire service in Africa, offering unparalleled reach into newsrooms and online portals across the continent. Ecobank will also benefit from APO’s extensive media relations expertise and comprehensive reporting.
“We are very happy to be renewing our collaboration with Ecobank,” said Nicolas Pompigne-Mognard, Founder and CEO at APO Group. “We look forward to helping them enhance their reputation across Africa and beyond. This deal highlights the fact that many of the most influential companies in Africa are putting their trust in APO to get their stories to the audiences that matter.”
More information about Africa Wire®, the press release distribution service across Africa: www.APO-opa.com/Africawire.pdf
Distributed by APO Group on behalf of APO Group.
Aïssatou Diallo | bdm@APO-opa.org | +41 22 534 96 97
About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is a leading media relations' consulting firm in Africa and Middle East. We assist private and public organizations in sharpening their reputation and increasing their brand equity in target countries. As trusted partner, our role is to leverage the power of media and build bespoke strategies that enable organizations to produce a real and measurable impact in Africa and the Middle East and outside the regional frontiers. The trust and recognition that have been granted to APO Group by global & multinational companies, governments, as well as NGOs impels the company to continuously enhance its value proposition within Africa & Middle East to better cater its clients ‘needs. Amongst our prestigious clients: Facebook, Dangote Group, GE, Uber, Microsoft, Nokia, Mara Group, PwC, DHL, Marriott Group, Sage, Ecobank, Iflix, Jumia, Samsung, Total, Merck, Société Générale, L'Oréal, Oracle, Philips, Barclays, MoneyGram, Ernst & Young, Orange ... Since November 2017, APO Group is the Official Partner of Rugby Africa.
Headquarter: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong